Venue: Flower and Fodder, The House, on Thursday, Friday, Saturday, Sunday.

At Fortnum & Mason, there are few things we enjoy more than a good preserve, curd or marmalade. That’s why we’re proud to be sponsoring the Preserve Cup at the Flower and Fodder Show again this year. 

Since first we threw open our doors in 1707, Fortnum’s has been at the heart of London (and British) life, supplying the very finest goods and services to visitors from every corner of the globe.

From the Food Halls at street level to the Diamond Jubilee Tea Salon on the Fourth Floor, our job is to deliver a sense of wonder to our customers. We aim to make the everyday special. We’re very proud of our impeccable service and exquisite surroundings too.

And we’re certainly very proud of our Preserve Library, where countless jars of curds, preserves, conserves and marmalades can be found.

This year’s Preserve Cup winner will join them on our shelves and online at – from where it will be snapped up and devoured by our customers in every corner of the globe. What’s more, a contribution from every jar sold will go to the charity of the winner’s choice.

And if that’s not proof of the remarkable power of a thoroughly good preserve, we don’t know what is…

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